Compliance with National Laws and Accreditation Standards: Ensure adherence to relevant national legislation and accreditation standards.

Quality Management System: Maintain and continuously improve a robust quality management system in order to enhance the efficiency and effectiveness of certification processes.

Personnel Training: Provide ongoing and effective training for staff to stay updated on industry standards, regulations, and certification methodologies.

Client Satisfaction: Foster rapport with clients by delivering timely and accurate certification services, addressing client concerns, and maintaining high levels of client satisfaction.

Continuous Improvement: Implement a culture of continuous improvement to enhance certification processes, reduce errors, and adapt to changing industry requirements.

Ethical Practices: Uphold ethical practices and integrity in all certification activities to build trust within the industry and among stakeholders.

Risk Management: Develop and implement strategies for identifying, assessing, and mitigating risks associated with the certification process.

Information Security: Ensure the security and confidentiality of information related to certifications, complying with data protection regulations and safeguarding sensitive data.

Market Presence: Actively engage in marketing and promotional activities to enhance the certification body's visibility and reputation within the Malaysian market.

Stakeholder Communication: Establish effective communication channels with stakeholders, including clients, regulatory bodies, and industry associations, to stay informed about industry changes and expectations.